Behind The Algorithm – Noor Zahran SOLO PREVIEW

Noor Zahran
78 x 113cm
Ink on Paper
2022
RM6,500 w.frame

The title "Behind the Algorithm" suggests a deeper exploration of the intricate processes that power personalized advertising. In the provided text, we observe how algorithms play a pivotal role in analyzing extensive data sets, empowering platforms to deliver tailored content to users based on various factors like demographics and behaviors, all while safeguarding personal identities. Through the artwork, viewers are encouraged to contemplate the unseen mechanisms at play—namely, the algorithms—driving the targeted advertising they encounter online. It serves as a poignant reminder of the sophisticated systems utilized by corporations to collect and leverage personal data for marketing purposes, sparking consideration of the broader implications of data-driven advertising practices.